Diploma thesis contains the analysis of marketing tools of key companies of incoming tourism industry in the Czech Republic. The goal of thesis is to apply my work experience in this field since 2007 and determine current trends in conference incoming tourism industry and via my own survey to investigate if such trends exist on the incoming tourism market according to opinions of suppliers of such services in the Czech Republic. First chapter belongs to introductory part and contains definition of most important terms including estimate of the market size. Second chapter includes description and specifics of segmentation criteria on the incoming tourism field. Third part of my thesis includes description of main marketing tools including examples from praxis. This last chapter contains determination of trends on the market as well as results of survey within most recognized local services suppliers on incoming travel market. Results of survey confirmed local suppliers questioned in survey do recognize many of trends determined.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199774 |
| Date | January 2011 |
| Creators | Kurimská, Martina |
| Contributors | Halík, Jaroslav, Valdaufová, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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