This diploma thesis discusses inbound tourism of Australians to the Czech Republic and weighs its future potential. The theoretical part contains a situation analysis with a brief characterization of inbound tourism of the Czech Republic, marketing activities of the Czech Republic as a tourist destination and a thorough socioeconomic characterization of Australia and its outbound tourism. Furthermore, this paper evaluates what the Czech tourist destinations have to offer to the Australian market. The practical part covers the outcome of the primary survey of Australians´ travelling consumer behaviour and their perception of the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264480 |
| Date | January 2015 |
| Creators | Dvořáková, Adéla |
| Contributors | Valentová, Jana, Dragula, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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