The aim of this master's thesis is to combine academic knowledge with a real business world situation. Main goal of the thesis is to analyze the possibility of developing a distribution channel in Europe rather than selling on CFR basis. The theoretical part will define the main terms and conditions of the container logistics in the 21st century along with the specifications of the European market. This will set up a more stable ground for understanding the whole polymer distribution process. In the practical part, Tricon Energy will be introduced and its current distribution to Europe strategy analyzed. Based on the polymer market situation in Europe and findings from the theoretical part, an optimization of the supply chain process can begin. The optimization will start with the purchase side, followed by the transportation and warehousing to the sales side. In the last chapter, three complex scenarios of the new distribution strategy will be presented and compared as the outcome of this master's thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191939 |
| Date | January 2013 |
| Creators | Lűckert, Andreas |
| Contributors | Jirsák, Petr, Salluci, Sara |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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