M.Comm. / The process of creating a safe working environment for all has proved to be one of the most complex facets within an organisation. This may be attributed to the fact that there are so many elements involved in ensuring occupational safety. Not only has the individual employee a responsibility towards safety, including his or her attitude and risk-taking behaviour, but also does the organisation contribute towards this hazard-free environment in providing a culture where safety is regarded as a priority or not. Furthermore, the role of internal marketing will have an impact on whether employees will buy into the concept of occupational safety. Internal marketing may be conveyed through management and how they communicate the importance of a safe workplace through elements such as training and motivation. From the above it is clear that both individual and organisational factors play a crucial part in ensuring a hazard-free environment. The challenge is to link these factors together ensuring cooperation from both the employee and employer. If the idea of a safe working environment is not effectively marketed inside the organisation, the factors involved will be negatively influenced, leading to an unsuccessful implementation of safety in the organisation. The purpose of this research study is to determine whether occupational safety can be promoted successfully through internal marketing. Unless there is an understanding of all the concepts related to a safe working environment, the benefits as a result of the implementation of occupational safety will not be fully grasped.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:8328 |
| Date | 30 April 2009 |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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