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Previous issue date: 2006-07-04 / The main purpose of this work was to analyze the development of the operating lease companies in Brazil through an exploratory qualitative research next to 12 financial categories of financial institutions: independent institutions, institutions linked to financial conglomerates and institutions linked to industrial conglomerates. The chosen research tool aimed to study the critical factors present in the strategy of these financial institutions in the current context of the Brazilian financial market according to two dimensions: technology renewal and competitive strategy. The results showed that the development of the operating lease companies is in its initial phase, however they present operating financial institutions with high level of specialization and diversifie business management and operational structure patterns. As a final result, it was verified that, currently, the operating lease companies emphasize mainly the financing of equipment with high level of obsolescence when they focus, on their strategies, the potencial of the demand of the multinational companies and the large national groups that incorporate the concept of usage and not purchase of these assets, thus potentializing the increase in the businesses of these financial institutions. / Esta pesquisa teve como objetivo analisar o desenvolvimento da ind??stria de leasing operacional no Brasil, por meio de uma pesquisa explorat??ria de car??ter qualitativo junto a 12 agentes atuantes nesta modalidade dentro de um universo de 40 agentes atuando na ind??stria de leasing. Identifica tr??s categorias de agentes atuantes: agentes independentes, agentes ligados aos conglomerados financeiros e agentes ligados aos conglomerados industriais. O instrumento de pesquisa utilizado visou estudar os fatores cr??ticos presentes na estrat??gia destes agentes no contexto atual do mercado financeiro brasileiro, segundo duas dimens??es: renova????o tecnol??gica e estrat??gia competitiva. Os resultados demonstram que o desenvolvimento da ind??stria de leasing operacional encontra-se em fase inicial, mas apresentando agentes atuantes com alto grau de especializa????o e diversificadas formas de gest??o de neg??cios e estrutura operacional. Como resultados finais, constata-se que a ind??stria de leasing operacional enfatiza neste est??gio, principalmente o financiamento de equipamentos de alto grau de obsolesc??ncia, ao focar em suas estrat??gias o potencial da demanda de empresas multinacionais e grandes grupos nacionais que incorporam o conceito de uso e n??o de compra destes ativos, potencializando o incremento dos neg??cios destes agentes.
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:tede/289 |
| Date | 04 July 2006 |
| Creators | Bortolatti Junior, Olyr |
| Contributors | Pagnani, Eolo Marques, Jacob, Cl??udio Avanian, Silva, Dirceu da |
| Publisher | FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, Mestrado em Administra????o de Empresas, FECAP, BR, Administra????o estrat??gica |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | info:eu-repo/semantics/openAccess |
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