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Marketing of technology-based products: a case study of CAD/CAM software companies in Hong Kong.

by Tsang Tze-kon. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 50-51). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / ACKNOWLEDGEMENT --- p.vii / CHAPTER / Chapter 1. --- INTRODUCTION / Chapter 1.1 --- Technology-based Products --- p.1 / Chapter 1.2 --- Computer-Aided Design & Computer-Aided Manufacturing (CAD/CAM) --- p.2 / Chapter 1.3 --- Research Objectives --- p.3 / Chapter 2. --- LITERATURE REVIEW / Chapter 2.1 --- Characteristics of High-Technology Market --- p.4 / Chapter 2.2 --- Non-technical Approach to Marketing High-Tech --- p.5 / Chapter 2.3 --- Importance of Pre-Sale & Post-Sale Services --- p.7 / Chapter 2.4 --- Technical Life Cycle --- p.7 / Chapter 2.5 --- Innovation-Driven versus Market-Driven --- p.9 / Chapter 2.6 --- Product Positioning of Technology-based Products --- p.10 / Chapter 2.7 --- Country -of- Origin Issue --- p.12 / Chapter 3. --- RESEARCH METHODOLOGY / Chapter 3.1 --- Exploratory Research --- p.14 / Chapter 3.2 --- Descriptive Research --- p.14 / Chapter 4. --- FINDINGS / Chapter 4.1 --- Case Studies --- p.16 / Chapter 4.1.1 --- Company C / Chapter 4.1.2 --- Prima Design System Ltd. / Chapter 4.1.3 --- Splineware Graphics Systems Co. Ltd. / Chapter 4.2 --- Findings of Survey & Data Analysis --- p.29 / Chapter 4.2.1 --- Sample Characteristics / Chapter 4.2.2 --- Factors Affecting Buying Decision / Chapter 4.2.3 --- Country -of- Origin Issue / Chapter 5. --- DISCUSSION / Chapter 5.1 --- Marketing Strategy of Company C --- p.31 / Chapter 5.2 --- Marketing Strategy of Prima Design Systems Ltd. --- p.33 / Chapter 5.3 --- Marketing Strategy of Splineware Graphics Systems Co. Ltd. --- p.35 / Chapter 5.4 --- Role of the Hong Kong Industrial Technology Centre Corporation --- p.36 / Chapter 5.5 --- Limitations of Case Studies --- p.37 / Chapter 5.6 --- Limitations of Questionnaire Survey --- p.38 / Chapter 5.7 --- Country-of-Origin Issue --- p.39 / Chapter 5.8 --- Future of Technology-based Companies in Hong Kong --- p.40 / Chapter 6. --- RECOMMENDATIONS & CONCLUSIONS / Chapter 6.1 --- Recommendations --- p.42 / Chapter 6.2 --- Conclusions --- p.43 / APPENDICES / Appendix A: Questionnaire for Case Study --- p.44 / Appendix B: Questionnaire for Descriptive Research --- p.46 / Appendix C: Survey Findings --- p.48 / BIBLIOGRAPHY --- p.50

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318282
Date January 1995
ContributorsTsang, Tze-kon., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 51 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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