Aktuální trendy ve výrobě a distribuci piva ve světle dlouhodobých trendů české pivní kultury (na příkladu Plzeňského Prazdroje). / Actual trends in production and distribution of beer in the light of longterm trends in the Czech Republic's beer culture (on an example of Plzensky Prazdroj)

Description

The purpose of this master thesis is to analyze actual and long-term trends in production and distribution of beer in the Czech area. The master thesis is divided into several parts. The first part presents basic information about the influence of brewing industry on the European and Czech economies; in the following part are described trends of distribution and production of beer in the past which influenced current state of Czech brewing industry. Last part of this thesis is concentrating on a ON premise research which concentrates on one of a current trends which is typical for the Czech beer market and therefore has a strong influence on a actual state of Czech brewing industry.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-205481

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205481
Date	January 2015
Creators	Černý, Michael
Contributors	Patočka, Jiří, Kmínek, Jiří
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess