Includes abstract. / Includes bibliographical references. / Most researchers indicate that electronic-commerce (e-commerce) offers viable solutions for businesses trying to meet the challenges of a changing environment. However, the few available studies concerned with Small and Medium Enterprises (SMEs) in developing countries show evidence of delays, and failure to adopt e-commerce solutions in those countries. In the past, little research has been done to identify the reasons for this. This study seeks to explore the factors that influence a decision to adopt Business-to-Consumer (B2C) e-commerce by SMEs in developing countries, using Zimbabwe as a case study.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/12185 |
| Date | January 2012 |
| Creators | Mashanda, Precious R |
| Contributors | Cloete, Eric |
| Publisher | University of Cape Town, Faculty of Commerce, Department of Information Systems |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Master Thesis, Masters, MSc |
| Format | application/pdf |
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