因應行動政府的發展趨勢，美國、加拿大、印度、阿拉伯聯合大公國、我國政府都相繼提出發展行動政府網頁時的設計準則，然而各國政府所提出來之行動政府網頁設計規範相當混亂不統一。因此，本研究將各國政府單位所提供行動網頁設計準則統合整理成七大面向共46條的設計準則。另ㄧ方面，過去許多有關網站設計準則之相關研究，大多使用問卷了解使用者感受，皆無法判斷其準則對資訊尋求的真正影響。因此，本研究以臺北市政府觀光傳播局建置之「臺北旅遊網」為資訊尋求實驗網站，以程式記錄器記錄使用者在執行資訊尋求任務時，實際使用準則之行為歷程記錄為客觀資料，以及資訊尋求任務完成後所進行使用者認知行動政府網頁準則對於資訊尋求之重要性問卷調查為主觀資料，探討影響行動政府網頁資訊尋求速度與資訊尋求完成度之主要準則為何，以作為行動政府網頁設計之考量，以提升網站之資訊尋求效能。
本研究之研究結果顯示：(1)合計有七項使用者無法實際操作卻被認知重要之行動政府網頁設計準則；(2)合計有九項使用者可實際操作之行動政府網頁設計準則，可用操作次數預測資訊尋求達成度；(3)合計有十四項使用者可實際操作之行動政府網頁設計準則，可用操作次數預測資訊尋求速度；(4)合計有十項使用者可實際操作之行動政府網頁設計準則於資訊尋求時頻繁被使用，並且具有一定重要性；(5)合計有四項使用者可實際操作之行動政府網頁設計準則有助於提升同時提升使用者資訊尋求速度與達成度；(6)使用者資訊行為研究有必要以問卷及使用者行為記錄並行評估。
最後，本研究考量可實際操作之行動網頁設計準則之實際使用歷程操作狀況、資訊尋求時間、資訊尋求完成度及受測者認知準則重要度之行為特性，透過SOM分群方法歸納出七群影響資訊尋求速度與達成度之準則特性，並據此提出對於行動政府網頁設計者，使用準則時之參考依據，亦提出未來可供繼續探討之研究方向。 / To cope with the development trend of mobile government, the USA, Canada, India, United Arab Emirates, and domestic governments have proposed the design criteria for developing mobile government information webpage. Nevertheless, the design specifications of mobile government information webpage are chaotic and not uniform. For this reason, design criteria of mobile information webpage provided by various governments are integrated into 7 dimensions and 46 articles in this study. On the other hand, most past research on web site design criteria tried to understand user experience with questionnaire survey, which could not really judge the effect of the criteria on information seeking. As a result, “Travel Taipei”, established by Department of Information and Tourism, Taipei City Government, is utilized as the experimental web site for information seeking in this study. Programmable recorders are used for recording user behavior course of the criteria for information seeking as the objective data; and, the questionnaire survey of users’ perceived importance of the criteria of mobile government information webpage to information seeking as the subjective data. It intends to discuss the major criteria for the information seeking speed and information seeking completion of mobile government information webpage for the design of mobile government information webpage to enhance the information seeking efficacy of web sites.
The research results are concluded as following. (1) There are 7 design criteria of mobile government information webpage which are not actually operated by users, but are considered important. (2) There are 9 design criteria of effective mobile government by predicting information seeking completion with operation behavior. (3) There are total 14 design criteria of effective mobile government by predicting information seeking speed with operation behavior. (4) There are 10 design criteria of mobile government information webpage which are used by most users for information seeking and present certain importance. (5) There are 4 design criteria of mobile government information webpage which could simultaneously enhance information seeking time and completion. (6) It is necessary to study users’ information behavior with questionnaire survey and user behavior records for the evaluation.
Finally, the behavior characteristics of information seeking completion, information seeking time, and participants’ perceived criteria importance in the actual use of course operation of mobile information webpage design criteria which could be actually operated are taken into account in this study. Seven criteria characteristics to influence information seeking speed and completion are organized through SOM clustering, and, based on which, reference for the use of criteria are provided for mobile government information webpage designers and future research directions.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0104155001 |
| Creators | 孫賢潔, Sun, Hsien Chieh |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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