This study investigates impacts of factors on customer satisfaction of 3rd generation mobile video services. This research used questionnaire survey and found that these five dimensions, ease of use, service quality, information quality, entertaimnet, and fashion, have direct and positive impact on customer satisfaction. The results give some practical suggestions with regard to design and marketing strategies for 3G video service providers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0623108-145818 |
| Date | 23 June 2008 |
| Creators | Chung, Han-Yun |
| Contributors | Lee, Ya-Ching, Lin, Sue-Jen, Wang, Ching-Ning |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623108-145818 |
| Rights | not_available, Copyright information available at source archive |
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