This diploma thesis is focused on the information strategy of midsize firm. The first part summarizes theoretical principles. The practical part contains analysis of the current state focused on ICT and proposal for implementation of information strategy. For a more detailed description, the CRM module was selected.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319463 |
| Date | January 2017 |
| Creators | Vlček, Jan |
| Contributors | Novák, Lukáš, Koch, Miloš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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