The existence of an information strategy in a company helps to manage the information system and thereby positively affect the achievement of global strategic goals of the company and its overall market success. This thesis focuses on the creation of an information strategy in a company based on the Czech market, in the sector of small and medium-sized companies. The first part presents theoretical basis of the topic. The second part is devoted to a detailed analysis of the current condition of the company and its potential, which makes it possible in the third part, to identify appropriate amendments, which will be implemented within the enterprise information strategy. The proposed changes will be consistent with the overall strategy of the company and lead to better support of the future development of the company in the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241605 |
| Date | January 2016 |
| Creators | Jedličková, Marie |
| Contributors | Zahradníček, Pavel, Koch, Miloš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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