Return to search

An analysis of factors affecting the adoption of business-to-consumer e-commerce by SMEs in developing countries: case study Zimbabwe

Includes abstract. / Includes bibliographical references. / Most researchers indicate that electronic-commerce (e-commerce) offers viable solutions for businesses trying to meet the challenges of a changing environment. However, the few available studies concerned with Small and Medium Enterprises (SMEs) in developing countries show evidence of delays, and failure to adopt e-commerce solutions in those countries. In the past, little research has been done to identify the reasons for this. This study seeks to explore the factors that influence a decision to adopt Business-to-Consumer (B2C) e-commerce by SMEs in developing countries, using Zimbabwe as a case study.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/12185
Date January 2012
CreatorsMashanda, Precious R
ContributorsCloete, Eric
PublisherUniversity of Cape Town, Faculty of Commerce, Department of Information Systems
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeMaster Thesis, Masters, MSc
Formatapplication/pdf

Page generated in 0.0102 seconds