Includes abstract. / Includes bibliographical references. / Most researchers indicate that electronic-commerce (e-commerce) offers viable solutions for businesses trying to meet the challenges of a changing environment. However, the few available studies concerned with Small and Medium Enterprises (SMEs) in developing countries show evidence of delays, and failure to adopt e-commerce solutions in those countries. In the past, little research has been done to identify the reasons for this. This study seeks to explore the factors that influence a decision to adopt Business-to-Consumer (B2C) e-commerce by SMEs in developing countries, using Zimbabwe as a case study.
Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/12185 |
Date | January 2012 |
Creators | Mashanda, Precious R |
Contributors | Cloete, Eric |
Publisher | University of Cape Town, Faculty of Commerce, Department of Information Systems |
Source Sets | South African National ETD Portal |
Language | English |
Detected Language | English |
Type | Master Thesis, Masters, MSc |
Format | application/pdf |
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