This thesis employs qualitative research with focus on corporate information technology strategy which is perceived as a tool used to build and maintain reputation in Slovak companies. The newly generated knowledge is then used to develop a new information technology strategy and implement it to a company using the best organization development and change practices.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223524 |
| Date | January 2012 |
| Creators | Rajkovič, Matej |
| Contributors | Klusák, Aleš, Koch, Miloš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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