This thesis is focused on an analysis of satisfaction of customers, as well as their suggestions for improvement, of the Information Centre Olomouc, which is the only information centre in the city of Olomouc. The theoretical part is focused on an analysis of customers’ satisfaction, which means marketing research and related concepts. The practical part consists of an analysis of the data collected during a marketing research among the customers of IC Olomouc. The resulting information then serves as a basis for suggestions that should result in the improvement of the effectivity of the service and increasing customers’ satisfaction.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241513 |
| Date | January 2016 |
| Creators | Skoupilová, Petra |
| Contributors | Břenek, Oldřich, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0016 seconds