Abstract Title: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer) Number of pages: 43 Author: Helena Isaksson Tutor: Peder Hård af Segerstad Course: Media and Communication Studies C Period: Fall term 2006 University: Division of Media and Communication, Department of Information Science, Uppsala University. Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels. Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS. Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates. Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-8383 |
| Date | January 2007 |
| Creators | Isaksson, Helena |
| Publisher | Uppsala universitet, Medier och kommunikation, Uppsala : Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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