Financial institution sponsored senior membership programs : salient characteristics & marketing strategies to the mature consumer /

Description

Thesis (M.A.)--Eastern Illinois University, 2001. / Includes bibliographical references (leaves 46-47).

Links & Downloads

1. http://repository.eiu.edu/theses/docs/32211131085472.pdf

Tags

Financial institutions Older people

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/48193246
Date	January 2001
Creators	Osterbur, Elaina Flynn,
Source Sets	OCLC
Language	English
Detected Language	English
Source	View online