Changes and challenges that have occurred during the last couple of years, have forced life
insurance companies to make certain strategic decisions in order to remain competitive. Life
insurance companies have to monitor their surrounding environment in order to create
opportunities to allow them to survive in their competitive environment. This study intends to
contribute to the competitive advantage as well as to the profitability of life insurance
companies.
Franchising in the financial service industry in South Africa, as an alternative distribution
channel, formed the focus of this study. The life insurance industry is struggling to come to
terms with the wave of regulations being implemented in the industry. Because franchising
provides an opportunity for people without business experience and due to the changing
environment, a framework for managing such a business plays a major role in the success of
the business.
Through the use of a survey an empirical study was done to test the relationship of concepts
that will contribute to the development of a framework for a sustainable franchise in the life
insurance industry. The various concepts were discussed and brought into context with the
objectives of the study.
The research study shows that franchising can be a viable option as an alternative marketing
channel in the life insurance industry. The main findings of the study contribute to the
development of the framework for managing a sustainable franchise in the life insurance
industry in South Africa. / MBA, North-West University, Potchefstroom Campus, 2015
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nwu/oai:dspace.nwu.ac.za:10394/15349 |
| Date | January 2014 |
| Creators | Kruger, Leon Johannes |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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