This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221534 |
| Date | January 2007 |
| Creators | Trtílková, Lucie |
| Contributors | Glatzová, Hana, Mallya, Thaddeus |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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