Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, 2018. / Cataloged from PDF version of thesis. / Includes bibliographical references (page 59). / Maywa Denki is a Japanese crossover creative company. It is an art studio as well as a toy design company. Maywa Denki saw the value of the meaning expressed in art works, and managed to turn such expression into the attractiveness of products. The possible connection of art and product design is to provide meaning for the public with skillful expression. Such expression has its own techniques, one of which used by Maywa Denki could be traced back to the technique used in ritual objects in traditional culture. Maywa Denki is a successful crossover company because it manages to promote individual expression. Inspired by Maywa Denki products, I proposed my own work "the Floating World". It is based on the observation of individual living condition and it includes graphic design, story-telling, object design and short videos. This thesis analyzed that technique of Maywa Denki, Maywa Denki's crossover product development path and described my own design work. / by Tingyun Yin. / S.M. in Engineering and Management
| Identifer | oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/118499 |
| Date | January 2018 |
| Creators | Yin, Tingyun |
| Contributors | Maria Yang., Massachusetts Institute of Technology. Integrated Design and Management Program., Massachusetts Institute of Technology. Engineering and Management Program, Massachusetts Institute of Technology. Integrated Design and Management Program., System Design and Management Program |
| Publisher | Massachusetts Institute of Technology |
| Source Sets | M.I.T. Theses and Dissertation |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 78 pages, application/pdf |
| Rights | MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission., http://dspace.mit.edu/handle/1721.1/7582 |
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