<p>Strategijski model upravljanja savremenim marketing koncepcijama<br />povezuje upravljanje razvojem novih proizvoda, upravljanje brendom i<br />upravljanje odnosima sa potrošačima na platformi upravljanja<br />ukupnim kvalitetom. U model je ugrađen i merni sistem na osnovu<br />uravnoteženog pristupa merenju performansi preduzeća. Istaživanje<br />je pokazalo da su nabrojani elementi kompatibilni i da imaju<br />potencijal za stvaranje sinergije, što model čini efektivnijim i<br />univerzalnijim. Rezultati merenja u trogodišnjem periodu<br />nedvosmisleno su potvrdila funkcionalnost modela, odnosno njegovu<br />sposobnost da pozitivno utiče na performanse preduzeća.</p> / <p>The strategic model for managing modern marketing concepts connects<br />management of developing new product, brand management and customer<br />ralationship management on the total quality management platform. A<br />measuring system based on a balanced scorecard is built in this model.<br />Research has shown that previously mentioned elements are compatible and<br />have the potential to create synergies, making this model more effective and<br />more universal. Measurement results obtained over a three-year period<br />unambigously confirm the functionality of the model, i.e. its ability to positively<br />affect company performance.</p>
| Identifer | oai:union.ndltd.org:uns.ac.rs/oai:CRISUNS:(BISIS)87673 |
| Date | 22 October 2014 |
| Creators | Dejanović Aleksandar |
| Contributors | Nikolić Slavka, Ćosić Ilija, Gradojević Nikola, Mihailović Dobrivoje, Kamberović Bato |
| Publisher | Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, University of Novi Sad, Faculty of Technical Sciences at Novi Sad |
| Source Sets | University of Novi Sad |
| Language | Serbian |
| Detected Language | Unknown |
| Type | PhD thesis |
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