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Användbarhet vs Integritet : En fallstudie om hur användbarhet påverkar villighet att dela personlig information på Facebooks plattformar

Increased participation in various social media platforms have led to large amounts of user data being generated, creating an opportunity for businesses that run the platforms to store and sell the data. This has created a situation where users are forced to weigh the benefits of using the platforms against sharing their personal information, which is a risk to their privacy. To address this issue, this study investigates how users weigh usability benefits against the perceived risks of sharing personal information. A case study was conducted on platforms run by Facebook (FP). Data collection was done through interviews and by gathering previous research before the result was analyzed using a qualitative method. The interview questions addressed usefulness, perceived risk and integrity management and were, among other research, formulated from the Technology Acceptance Model. The study made several interesting findings about usefulness, users’ need for integrity and how they perceive and tolerate various risks. Conclusions could then be drawn about how these findings affect users’ decision making process regarding their intention to use FP.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-447006
Date January 2021
CreatorsBlume, Pontus, Ekberg, Filip
PublisherUppsala universitet, Institutionen för informatik och media, Uppsala universitet, Institutionen för informatik och media
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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