This study investigated the factors that influence university students’ intention to use a smartphone. The study proposed and validated a research model based on the technology acceptance model (TAM). The TAM was modified and extended with four new constructs: social norms, perceived enjoyment, perceived value and ease of access. The constructs for the instrument of the study were adapted from previous related studies which had validated the instruments. Data were collected from 110 participants via a survey. The collected data were analyzed using hierarchical multiple-regression using the statistical package for social sciences (SPSS version 22.0). The model demonstrated a good fit where six independent variables together contributed 56.2% of the variance to the outcome or prediction. The results of the analysis were used to test a set of research hypotheses and to answer research questions. The following independent variables were found to be significant in determining university students’ intention to use mobile devices: perceived usefulness, social norms, perceived enjoyment, perceived value and ease of access. The control variables gender and degree level and the independent variable ease of use were not significant predictors. The results of this study may be useful to understand which factors are more important to the students. This understanding can be utilized by the University administrators for developing policies related to mobile learning and by the IT departments for planning organizational technology services.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc822806 |
| Date | 12 1900 |
| Creators | Hossain, Akhlaq |
| Contributors | Norris, Cathleen A., Poirot, James L., 1939-, Young, Jon I. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | viii, 69 pages : illustration, Text |
| Rights | Public, Hossain, Akhlaq, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
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