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Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults

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1. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024

Identifer	oai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ohiou1626173058545024
Date	10 September 2021
Creators	Zhang, Zeyu
Publisher	Ohio University / OhioLINK
Source Sets	Ohiolink ETDs
Language	English
Detected Language	English
Type	text
Source	http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024
Rights	unrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.