Diploma thesis is a proposal of the enterprise intention to introduce electronic shopping and fun center into market, while assessing relevant factors, from the marketing point of view in particular. The thesis mostly focuses on monitoring the current market situation, marketing survey and a proposal for a differentiation from the competitors, while there is also evaluation of the project in terms of feasibility of the solution under consideration.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223631 |
| Date | January 2012 |
| Creators | Kysling, Jiří |
| Contributors | Mlčoch, Zdeněk, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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