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Cross-border PAM Analysis ¡V A Study on the Integration of Public Demand with Government Policy under Regional Cooperation between Penghu and China's Economic Zone on the West Coast the Taiwan Strait

This study adopts a variety of research methods widely used in professional
academic fields covering regional science, management science and policy science.
The essence of each method is selected for cross-field analysis that is beyond the
framework of different fields, departments and layers. Through the public affairs
management (PAM) method, the reference architecture is integrated for analysis, and
the output of regional analysis (including comparative analysis, economic foundation
analysis, variance appropriation analysis, time series analysis and cross-sectional
analysis, gravity model) is used as input data for the project analysis (the nominal
group technique). The outputs of regional analysis and project analysis are used as
input for the interactive management (IM) method in a policy analysis; the outputs of
the first three analyses are further used as the input to the social judgments theory
(SJT) of the judgment analysis. A set of proposals is then created using VCS, and the
survey questionnaire is created using SJT and multi-attribute utility theory (MAUT)
by IM participants in generating strategies. These are sent to 53 public administrators
in the Penghu County Government for them to fill out. The results are analyzed using
the serial intention structure of the SJT method to identify the cooperation elements
among all units. The historical data in Penghu is then further analyzed using
appropriate research methods to calculate a set of objective and mutually supporting
data. The participants¡¦ psychological perception are further quantified with all kinds
of resource links swept across each node, enabling different types of energy to diffuse
to their maximum for creation of the greatest possible public values.
This study was conducted by a team of three students taking an interactive
approach to exploring issues regarding the impact of strategy in cooperation between
Penghu and China's Economic Zone on the Western Side of the Taiwan Strait. The
team worked together to conduct literature research, examining issues related to
public living within the aspects of economy, society and government. The study uses
the interactive management (IM) method widely used in policy analysis, together with
process analysis methods such as the nominal group technique (NGT) method and the
interpretive structural modeling (ISM) method, with 26 participants from various
sectors. In the NGT process, starting from idea generation, problem clarification, and
voting on problems, the issues were compared pair-wise. ISM software was used for
generating an enforcement structural diagram, which was reviewed by participants;
over half approved on the twelve strategies in the governmental aspect of cooperation
between Penghu and China¡¦s Economic Zone on the Western Side of the Taiwan Strait
study, in addition to the revised and approved enforcement structural diagram.
This paper focuses on using the IM method for analysis. During the planning
stage, information generated by varieties of research methods was used for deliberate
review by the parties of interest. During the interactive test stage, the purpose was to
make sure that the 26 participants are representative of the public. Therefore, 15-20
observers came from the same population for simultaneous voting and pair-wise
comparison of rules. The results produced were almost identical, indicating that the
participants invited in the IM method were representative enough. In the follow-up
stage, the Penghu Cable Company was supportive to air the promotional interactive
DVD, with contents connoting public welfare and social education, for free for one
month from April 1, 2009 to April 30, 2009. Afterwards, the twelve major strategies
as voted were sent to 10 administrative units, of which five replied and agreed to
adopt; More voices of the majority of people will then be heard, effective opinions
adopted and, together with cross-border governmental policies and people¡¦s needs, the
public opinions will be blended into public policies. The method will serve as a bridge
between the Government and the public, enabling people to do a final evaluation on
the government's performance or even facilitating the Central Government to listen to
people¡¦s responses when allocating subsidy funds to cities and counties. tThis study
will propose a concrete strategy on ¡§competitiveness in cooperation between Penghu
and China's Economic Zone on the Western Side of the Taiwan Strait¡¨, by surveying
county government public administrators with SJT and MAUT questionnaires. A total
of 53 county government public administrators generally agreed that the Government
should proactively expand services to improve the employment rate.
In summary, if the governmental sector is able to take the public interests and
county public services as the top priority issues, as well as expressing a willingness to
listen to people¡¦s opinion and incorporate people¡¦s needs into the policies, a
flourishing and peaceful realm of the people, by the people, for the people and based
on the people is achievable in the near future.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830109-152355
Date30 August 2009
CreatorsWu, Cheng-yu
ContributorsPeng Chin Peng, Ming-shen wang, Chin-Peng Chu, Shu-Shin Lin, Shiouh-Guang Wu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830109-152355
Rightsunrestricted, Copyright information available at source archive

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