Design is an aspect that can potentially enhance a nations brand, Swedish design is highly regarded in the rest of the world and that is something that the Swedish government happy highlights. Despite this, the government has significantly reduced the grant to Svensk Form, which is the organization with the main task to promote Swedish design internationally. This paper aims to investigate and analyze how Svensk Forms efforts to promote Swedish design internationally affects the Swedish nation brand. Furthermore, the study investigates whether there are cultural differences that affect the communication of the Swedish nation brand. The study has been carried out by applying the theories of nation branding, interculturalcommunication and neoclassical perspective to the collected empirical data which consisted of interviews, two key articles and four documents from the government. The authors of the study therefore use the method of triangulation with a deductive approach.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-30651 |
| Date | January 2016 |
| Creators | Rhönnstad, Jennie, Lahrin, Olga |
| Publisher | Södertörns högskola, Institutionen för samhällsvetenskaper, Södertörns högskola, Institutionen för samhällsvetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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