This thesis is aimed at an importace of company internal communication concretely among initiatives in the field of sustainable development. It adverts to not only an importance of an individual company connection with the sustainable initiatives but especially adverts to high-quality internal communication related to these initiatives mentioned above. There is a concrete example of a transnation company and its strategy of internal communication in the framework of voluntary initiatives depicted in this thesis, which was realized through two periods of an employee's research. The comparison of results and hypotheses defined is also envolved in data analysis of this research, as well as sustainable improvement in company internal communication within sustainable initiatives is proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75164 |
| Date | January 2010 |
| Creators | Šilhavá, Martina |
| Contributors | Hadrabová, Alena, Dvořák, Antonín |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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