<p>Abstract</p><p>Title: Effective internal communication –A case study on communication between a manager and the employees in a sportsclub.</p><p>Number of pages: 40, without enclosures</p><p>Author: Susan Andersson</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media and Communication Studies C</p><p>Period: Second term 2005</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.</p><p>Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.</p><p>Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there’s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.</p><p>Keywords: Organizational communication, Internal communication, Information, Feedback.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:uu-7067 |
| Date | January 2006 |
| Creators | Andersson, Susan |
| Publisher | Uppsala University, Media and Communication, Uppsala : Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
Page generated in 0.0024 seconds