This thesis deals with internal communication at the CzechInvest Investment and Business Development Agency. Its main objective is to analyze the current system of internal communication, identify its strengths and weaknesses and propose solutions for its improvement. Data for the analysis was obtained mainly from the author's own qualitative and quantitative research and the organization's internal documents. The thesis is divided into two parts. The theoretical part covers the general characteristics of internal communication (definition, stakeholders, content, goals, communication channels and means, significance); the practical part was prepared on the basis of the results of qualitative and quantitative research and brings the actual analysis of internal communication as well as specific proposals that should increase the effectiveness of the current system
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192917 |
| Date | January 2012 |
| Creators | Sibřinová, Andrea |
| Contributors | Stříteský, Marek, Palíšková, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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