This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377398 |
| Date | January 2018 |
| Creators | Bulínová, Sabina |
| Contributors | Ing. Jitka Veselá, Ph.D, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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