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The critical marketing success and failure factors in new product development in the UK electronics industry

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  1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.337678
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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:337678
Date January 1996
CreatorsKoksal, M. H.
PublisherUniversity of Exeter
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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