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Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates

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  1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369808
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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:369808
Date January 2000
CreatorsRichter, Frank-Thomas Tobias
PublisherUniversity of Warwick
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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