The main aim of this thesis is to specify corporate culture of chosen companies in the international environment and its comparison. For investigation has been chosen small-sized hotels, when one of them is located in the Czech Republic and the second one in Spain. Then was chosen international hotel chain, which has offices in already mentioned countries. For investigation of corporate culture in chosen hotels two surveys were used The Values Survey Module 1994 (VSM 94) and "Color test of semantic differential" (TBSD). By obtained results it was possible to find some differences in corporate culture in small-sized hotels and then suggestion of advice for each of them was made. According to results of the international hotel chain survey it was suggested, how it is possible to make its corporate culture multinational.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:53979 |
| Date | January 2011 |
| Creators | REŠLOVÁ, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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