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Analýza kulturních hodnot v mezinárodním prostředí a její vliv na strategii organizace / Analysis of Cultural Values in an International Environment and its Influence on the Strategy of an Organisation

This diploma thesis deals with the role of cultural values in the international cooperation. Theoretical part focuses on the definition of culture, its elements, problems of multicultural teams and cultural dimensions. Practical part concentrates on the ERA, international non-profit organisation. It contains the presentation of the organisation, including its development, economic meaning, situational analysis and marketing mix. An integral part of this thesis is the research. Its objective is to obtain information about respondents' views on the organization itself, its ideas and values, and possible international and cultural barriers.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162853
Date January 2011
CreatorsMaštálková, Martina
ContributorsFilipová, Alena, Zeman, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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