Since the late 1980s, non-governmental organizations (NGOs) engaged in international development in Japan have become increasingly interested in incorporating advocacy into their operations. Despite the enthusiasm, however, NGO advocacy in Japan has been rather stagnant, not yet experiencing a dramatic boost. Given such situation, this paper analyzes the challenges development NGOs in Japan face in undertaking advocacy work. In doing so, the paper dissects NGO advocacy into aim, approach, and audience.
During the 1980s and 1990s, development NGOs in Japan faced an unfavorable legal structure that led these organizations to suffer from chronic financial instability. Forced to emphasize fundraising for service delivery, many of the development NGOs in Japan did not have the capacity to undertake other types of public communication programs, i.e. advocacy. The restricted environment allowed only a limited number of NGOs to engage in advocacy during this period, which were mostly policy recommendation to the Japanese government through lobbying.
The unfavorable legal structure began to show dramatic change in the 2000s. The new NPO Law enacted in 1998 and the new tax system for nonprofits instituted in 2001 eased the financial issue of development NGOs, thus allowing them to incorporate more advocacy work. Increased involvement to advocacy led to successful implementation of Hottokenai Sekai no Mazushisa Campaign of 2005, a major turning point of NGO advocacy in Japan. In addition to lobbying the decision-makers, the campaign intentionally attempted to mobilize the general public. This expansion of approach and audience led to a new challenge in NGO advocacy in Japan; the Japanese public with a tendency to regard NGOs as fundraisers for service delivery rather than advocates now stands as the new obstacle.
The paper thus finds a shift of NGO advocacy challenge in Japan from 1980s and 1990s to 2000s. In-between these two periods, constraining factor shifted from incapacity for advocacy resulting from unfavorable legal structure to unreceptive audience. The new stage for NGO advocacy in Japan thus calls for careful attention to the qualitative aspect of advocacy work, i.e. messages articulated and delivered to the audience.
Identifer | oai:union.ndltd.org:PITT/oai:PITTETD:etd-04222008-101129 |
Date | 09 May 2008 |
Creators | Okada, Aya |
Contributors | Carolyn Ban, Nuno Themudo, Paul Nelson |
Publisher | University of Pittsburgh |
Source Sets | University of Pittsburgh |
Language | English |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | http://etd.library.pitt.edu/ETD/available/etd-04222008-101129/ |
Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to University of Pittsburgh or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
Page generated in 0.0052 seconds