pakilia, a start-up with a social mission, was founded recently by students of ESB Reut-lingen and Universidad de las Américas Puebla. The company exports handmade silver jewelry from Mexico to Germany and distributes it to German customers thereby sup-porting artisan families in the mountain village Taxco in Mexico, where the jewelry is produced. Founded in Summer 2012, there has not yet been a business plan to improve organization and for strategy formulation. The work at hand elaborates an extended business plan for the company based on a careful evaluation of background infor-mation.
| Identifer | oai:union.ndltd.org:UDLA-Thesis/oai:ciria.udlap.mx:u-dl-a/tesis/5051028605581 |
| Date | 17 April 2013 |
| Creators | Müeller, Miriam |
| Contributors | Dra. Diana Debora Bank Guzmán, Prof. Dr. Günther Reiter |
| Publisher | Universidad de las Américas Puebla |
| Source Sets | UDLA-Thesis |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation, Tesis |
| Format | application/pdf, text/html |
| Coverage | Licenciatura |
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