Dry beans are an important crop in the Mexican agricultural sector. Production, commercialization and consumption of dry beans are part of the Mexican culture. Though, the situation of the producers in many cases is challenging. Climatic, structural and cultural factors difficult profitable operations. / This paper analyzes the situation of a specific group of producers in a village in the state of Puebla. The paper is part of a project intending to analyze and to improve the situation of these producers. It is realized in cooperation between the Universidad de las Américas Puebla (UDLAP) and the Foundation PRODUCE, an organization for agricultural development. / The analyses are based on the findings of precedent reports on dry bean production in Mexico and in Puebla. Principals and methods of strategic planning and management are the basis for the design of the investigation. / After the formulation of mission and vision statements, concrete strategic objectives and indicators to measure their achievement are defined in the form of a Balanced Scorecard. / (cont.) Subsequently, the internal and external circumstances are described and evaluated using SWOT analysis and the analysis of Porter?s Five Forces. The findings of these analyses provide a basis for crafting a strategic plan for the producers. This plan consists firstly, of a general strategic approach and secondly, of a list of concrete strategic initiatives and measures to be taken by the different functional areas: operations/production, marketing, finance, and human resources. / The paper concludes that the producers face a difficult situation and need to approach the achievement of their objectives comprehensively taking advantage of all the support available. Important conditions for success are cooperation, entrepreneurial spirit and flexibility. / .
| Identifer | oai:union.ndltd.org:UDLA-Thesis/oai:ciria.udlap.mx:u-dl-a/tesis/5051024269951 |
| Date | 27 April 2011 |
| Creators | Sand, Debora |
| Contributors | Mtro. Juan Miguel Roberto Rodríguez Durán, Prof. Dr. Günther Reiter, Lic. Iván Jorge Villa Arnaiz |
| Publisher | Universidad de las Américas Puebla |
| Source Sets | UDLA-Thesis |
| Language | in |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation, Tesis o Disertación Electrónica |
| Format | application/pdf, text/html |
| Coverage | Licenciatura |
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