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The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance

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  1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342531
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382
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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:342531
Date January 2001
CreatorsWalsh, Susan
PublisherUniversity of Ulster
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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