Analysis of international market strategy and growth opportunities for the garment industry in Bulgaria : a case applied to C&A / Analysis of international market strategy and growth opportunities for the retail garment industry in Bulgaria: a case applied to C&A

Description

The thesis attempts to analyze the international business strategy of the company C&A and its search of growth opportunities for the context of Bulgaria. The study relates to international business issues and successively provides a comprehensive overview of potential in the retail industry in Bulgaria as well as critical analysis on the interest of the company to internationalize its activity on the market. The thesis brings sufficient baseline whether to enter the market and how to be successful there.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-192699

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Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192699
Date	January 2014
Creators	Bonhomme, Raphael
Contributors	Štěrbová, Ludmila, Nidam, Anass
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	English
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess