This thesis analyzes the marketing environment and marketing communication in the cooperative society Jas v.d. In this work, both propose measures that would be appropriate to implement the identified deficiencies, and also focus on the possibilities of internet communication in society.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76483 |
| Date | January 2009 |
| Creators | Zelená, Veronika |
| Contributors | Dvořák, Jiří, Nohejlová, Veronika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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