The Master’s thesis deals with theoretical problems arising from the comparison between classic customers orientated marketing theory and new marketing strategy. Results from theoretical analysis are then applied on existing Czech firm with presentation of possible changes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221482 |
| Date | January 2007 |
| Creators | Dostálová, Markéta |
| Contributors | Buchta, Vít, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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