Leung, Wan Chi. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (leaves 103-111). / Abstracts in English and Chinese ; appendix in Chinese. / abstract --- p.i / 內容摘要 --- p.iii / Table of Contents --- p.V / Chapter Chapter I: --- Introduction --- p.1 / Chapter 1.1 --- Anti-drug Campaign in Hong Kong --- p.2 / Chapter 1.2 --- Harmful Messages on the Internet --- p.5 / Chapter 1.3 --- Theoretical Significance of Study --- p.6 / Chapter 1.4 --- Social implications of this study --- p.8 / Chapter Chapter II: --- Literature Review and Theoretical Framework --- p.10 / Chapter 2.1 --- Third-person effect and perception --- p.10 / Chapter 2.2 --- TPE and Antisocial Messages on the Internet --- p.12 / Chapter 2.3 --- First-person effect and perception --- p.17 / Chapter 2.4 --- Behavioral component of TPE --- p.22 / Chapter 2.5 --- Behavioral component of FPE --- p.27 / Chapter 2.6 --- Perceived effect on self and on others and behavioral consequences --- p.28 / Chapter 2.7 --- Anti-drug Rectifying Behaviors --- p.31 / Chapter Chapter III: --- Methods --- p.37 / Chapter 3.1 --- Data Collection --- p.37 / Chapter 3.2 --- Measurements of Key Variables --- p.39 / Chapter 3.3 --- Measurements of Control Variables --- p.45 / Chapter 3.4 --- Design of Questionnaires --- p.50 / Chapter Chapter IV: --- Findings --- p.52 / Chapter 4.1 --- Descriptive Statistics --- p.52 / Chapter 4.2 --- Hypotheses Testing --- p.55 / Chapter 4.3 --- Answers to Research Questions --- p.57 / Charts and Tables --- p.68 / Chapter Chapter V: --- Discussions and Conclusions --- p.78 / Chapter 5.1 --- TPE of online messages: antisocial and prosocial --- p.78 / Chapter 5.2 --- Perceived effects and behavioral intentions --- p.79 / Chapter 5.3 --- Control Variables --- p.87 / Chapter 5.4 --- Overall Regression Analysis --- p.90 / Chapter 5.5 --- Theoretical Contributions of this study --- p.92 / Chapter 5.6 --- Suggestions for Future Anti-youth-drug-abuse Policies in Hong Kong --- p.93 / Chapter 5.7 --- Limitations and Further Research Directions --- p.102 / Bibliography --- p.103 / Chapter Appendix: --- Questionnaire --- p.112
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_327372 |
| Date | January 2011 |
| Contributors | Leung, Wan Chi., Chinese University of Hong Kong Graduate School. Division of Communication. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iv, 120 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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