Predicting the use of online video advertising using the theory of planned behavior /

Description

Thesis (M.A.)--Michigan State University. Advertising, 2008. / Title from PDF t.p. (Proquest, viewed on Aug. 7, 2009) Includes bibliographical references (p. 69-76). Also issued in print.

Links & Downloads

1. http://ezproxy.msu.edu:2047/login?url= http://proquest.umi.com/pqdweb?did=1604671381&sid=2&Fmt=2&clientId=3552&RQT=309&VName=PQD

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/429685470
Date	January 2008
Creators	Lee, Joonghwa.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic dissertations.