The thesis focuses on customer satisfaction analysis of the company TEWECO GROUP s.r.o., which provides Internet connectivity in the district of Hodonin, and proposals to increase it. The theoretical part describes the problematics of marketing research. The practical part analyzes the results of marketing research of customers of TEWECO GROUP s.r.o. Based on this information, measures are proposed, which should increase customer satisfaction and bring higher revenue to the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223479 |
| Date | January 2012 |
| Creators | Zajková, Dagmar |
| Contributors | Šálek, Jiří, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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