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The influence of flow on one's intention to use e-learning.

by Hwang Fai, Kam Pui Sze. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 56-63). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Definition of e-learning --- p.1 / Traditional Classroom Learning vs. E-learning --- p.2 / Significance of Interactivity and Multimedia in E-learning --- p.2 / Cultural Difference in Learning Styles and Habits --- p.4 / Benefits of E-learning --- p.5 / Substantial Cost and Time saving --- p.5 / Meet Need-driven Demand --- p.5 / Flexibility and Convenience Enhancement --- p.6 / Create Learner-friendly Environment --- p.6 / Increased Retention --- p.6 / Improved Collaboration and Interactivity among Students --- p.7 / Ease of Information or Materials Update --- p.7 / Limitations of E-learning --- p.7 / Huge Initial Capital Investment --- p.8 / Technology Dependent --- p.8 / Technology cannot completely replace Human Contact --- p.8 / Personnel Resistance --- p.9 / Not all Courses are delivered well by Computer --- p.9 / Not all People are suitable for E-learning --- p.9 / E-learning on the Corporate Level --- p.10 / The Corporate E-learning Market --- p.10 / Barriers of Implementation --- p.11 / Significance of E-learning on the Corporate Level --- p.11 / Cost Savings to Corporations --- p.11 / Performance Improvement --- p.12 / Competitive Position --- p.12 / E-learning Development In Hong Kong --- p.13 / Chapter II. --- OBJECTIVES OF THE RESEARCH / Chapter III. --- RESEARCH HYPOTHESE --- p.17 / Conceptual Framework: Flow construct --- p.17 / Research Hypotheses --- p.19 / Direct Influence on Flow --- p.19 / Direct Influence on Perceived Playfulness --- p.21 / Direct Influence on Intention to Use E-learning --- p.21 / Chapter IV. --- METHODOLOGY --- p.22 / The Sample --- p.22 / Definition of Variables --- p.23 / Chapter V. --- RESULTS --- p.24 / Results for Tests for Direct Influence on Flow --- p.24 / Results for Tests for Direct Influence on Perceived Playfulness --- p.25 / Results for Tests for Direct Influence on Intention to use E-learning --- p.26 / Chapter VI. --- DISCUSSIONS & RECOMMENDATIONS --- p.28 / Chapter VII. --- LIMITATIONS OF THE STUDY --- p.35 / Chapter VIII. --- CONCLUSION --- p.37 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.56

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323693
Date January 2002
ContributorsHwang, Fai., Kam, Pui Sze., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 65 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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