The aim of this research is to understand the Internet impact on Uppsala Nya Tidning (UNT) traditional newspaper. By answering the question; has the internet resulted in UNT developingnew products? A case study was selected. The findings indicate that the internet has resulted in UNT consumers, demanding quick, free, and user-generated news. The fact that the newspaper is presently unable to accommodate these different needs have made the consumers discard the paper, thus causing a decrease in UNT newspaper readership. This, however, resulted in UNT developing new products (e.g., Free online reading, tabloid newspaper, and multimedia portfolio).
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-157696 |
| Date | January 2011 |
| Creators | Nnagbo, Emmanuel Onyebuchi |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf, application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess |
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