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Marketingový výzkum zavedení e-learningu – Hettich k.s. / Marketing Research for Introduction of E-learning – Hettich k.s.

This diploma thesis deals with implementation of e-learning at Hettich ČR k.s. company in relation to their customers - joiner workshops and furniture manufacturers. In order to decide whether to implement e-learning in the company, various factors had to be taken into consideration. Firstly, current status of customer training was thoroughly analyzed. Not only basic information about e-learning were studied, but also efficiency criteria of utilization e-learning within the company as well as the outcome of e-learning programs in other firms were researched. Furthermore, comprehensive analysis of internet audience rate among company’s employees was done and questionnaire field survey among customers was carried out.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222183
Date January 2009
CreatorsToman, Pavel
ContributorsPejchal, Petr, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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