The effects of trialability and personalization on the development of consumer-based service brand equity via the internet: an empirical investigation of internet banking service

Description

published_or_final_version / abstract / toc / Business / Master / Master of Philosophy

Links & Downloads

1. 10.5353/th_b2929721
2. b2929721

Tags

Internet banking - China - Hong Kong.

Brand loyalty.

Product management.

Additional Fields

Identifer	oai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/31012
Date	January 2004
Creators	Ho, Ka-yan, 何嘉恩.
Publisher	The University of Hong Kong (Pokfulam, Hong Kong)
Source Sets	Hong Kong University Theses
Language	English
Detected Language	English
Type	PG_Thesis
Source	http://hub.hku.hk/bib/B29297217
Rights	The author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
Relation	HKU Theses Online (HKUTO)