by Chik Sze-Lok, Chu Hoi-Yan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 68-71). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- BACKGROUND --- p.5 / Internet Banking in the United States --- p.5 / Internet Banking in Hong Kong --- p.8 / Chapter III. --- LITERATURE REVIEW --- p.11 / Relationship Marketing --- p.11 / E-commerce and Internet Banking --- p.14 / Chapter IV. --- CONCEPTUAL FRAMEWORK --- p.20 / Banker-Customer Relationship Model --- p.20 / Determinants of Long-term Orientation --- p.21 / Satisfaction --- p.21 / Trust --- p.22 / Perceived Banker's Commitment --- p.27 / Dependence --- p.29 / Chapter V. --- METHODOLOGY --- p.32 / Data Collection --- p.32 / Measures --- p.32 / Reputation --- p.33 / Experience --- p.33 / Perception of Banker's Specific Investments --- p.33 / Perceived Uniqueness of Services --- p.34 / Satisfaction --- p.34 / Trust --- p.34 / Perceived Banker's Commitment --- p.35 / Dependence --- p.35 / Long-term Orientation --- p.36 / Chapter VI. --- RESULTS --- p.37 / Long-term Orientation --- p.33 / Trust --- p.39 / Perceived Banker's Commitment --- p.39 / Dependence --- p.40 / Chapter VII. --- DISCUSSIONS --- p.41 / Chapter VIII. --- MANAGERIAL IMPLICATIONS --- p.46 / Chapter IX. --- LIMITATIONS --- p.50 / Chapter X. --- DIRECTIONS FOR FUTURE RESEARCH --- p.52 / APPENDICES --- p.51 / BIBLIOGRAPHY --- p.68
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323324 |
| Date | January 2001 |
| Contributors | Chik, Sze-Lok., Chu, Hoi-Yan., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iii, 71 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0017 seconds